Discover How We Are Shaping the Future
Join us at the world’s leading trade fair and conference for electronics and discover how Analog Devices delivers unmatched technologies and market-leading solutions to transform factory and building automation, robotics, autonomous transportation and machines, Industry 4.0, electrification, in-cabin experiences, smart energy, digital health, 5G and next-generation connectivity, consumer devices, and much more. Explore more than 30 live demos and see how ADI is committed to solving the world’s toughest technological and societal challenges, for a greener and more sustainable future.
Learn From Our Experts
Senior Vice President, Industrial and Multi-Markets
Embedded Systems Forum
Keynote: Energy Efficiency Will Be Key To Success in Delivering The Intelligent Edge
How embedded, smarter solutions are delivering energy savings and personalized manufacturing to solve challenges of factory efficiency and supply resilience
Manufacturing is being transformed through a new world of digital factories. Ubiquitous sensing and connectivity at the edge are yielding data that opens the door to new depths of operational insight. Simultaneously, industrial organizations are increasingly focused on becoming more sustainable, specifically by reducing energy consumption. In this session, Martin Cotter, Senior Vice President, Industrial and Multi-Markets at Analog Devices, will discuss trends including modular system design, localised decision making, and ubiquitous sensing in the context of increasing intelligence at the edge. These innovations are central to the future of industrial system design and will be a key enabler of digitization, allowing manufacturers to reduce energy consumption while driving critical business goals.
Corporate Vice President, Communications & Cloud
Wireless Congress: Systems and Applications
Keynote: The Path to Ubiquitous Connectivity is Open
With the implementation of 5G in full swing and the definition of 6G beginning, the architectures and technologies for realizing ubiquitous connectivity are coming into focus. Successful implementation will require transparent openness, shared resources, and multistakeholder ecosystems at scale, all secured within a zero-trust network. We will review the path forward to achieve this goal and some of the efforts that are already underway.
Vice President, Automotive Cabin Experience
Realizing an Immersive Cabin Experience
Over the past 100 years, the automotive industry has been defined by vehicle performance metrics like horsepower and torque, and the car’s primary purpose was tied closely to a means of transport. Today, there is a growing expectation among consumers that the technologies and experiences in the home transfer seamlessly to the vehicle. This expectation is being compounded by technology advancements and growing adoption of ADAS and autonomous systems. The next 100 years of the automobile will be defined by a more human-centric and experiential approach to vehicle design, one that puts immersive and personalized in-cabin experiences in the driver’s seat for vehicle purchase considerations. How will the future of in-cabin technology, addressing audio, video, display, voice, etc., usher in this new expectation for automobiles?
Director, BMS Software & Ecosystems
Automobilwoche: electronica Talk from the Top
Panel Discussion: Is Sustainability Sustainable? – Software and Semiconductors for Net Zero Electrification
Director of Advanced Automation
Embedded Systems Forum
Panel Discussion: What’s the Next Big Thing in Embedded Systems?
Staff Engineer, Field Applications
Embedded Systems Forum
Embedded Design Moves to Sensors
In the past, sensors were considered as translators from the physical aspect to its analog electrical representation—for example, from light to current, temperature to voltage, or from magnetic field to voltage. The electrical signals were then transferred with sensitive wiring to the amplifier and via ADCs to the data processor. Nowadays, it is possible to move more and more of the embedded design to the sensor. An example of such an embedded design is the MAX78000 AI accelerator, a system on a chip (SoC) that can bring the RTOS and AI algorithm directly to the sensor. The data preprocessing with the AI algorithm enables the use of cost-effective wireless and wired low data bandwidth networks. The presentation explains the necessary steps to implement a neural network to enable an AI SoC at the edge.
System Applications Engineer
Embedded Systems Forum
Intelligent Machine Health Monitoring at the Edge Using Unsupervised Deep Learning Techniques
The increasing availability of ultra low power devices with highly optimized neural acceleration hardware enables extraction of ever more complex insights at the edge, no matter where they are deployed. Edge AI devices that also have the means to collect and transmit their own datasets for training can enable a data-centric approach, which allows each AI model to be tailored for the exact situation in which it is deployed. Detecting machine degradation with autoencoding neural networks is one example where unlabeled data and unsupervised learning techniques can be leveraged to enable the implementation of an automated data collection, training, and deployment pipeline. Thereby, shortening the path between development commencement and actionable insights.
Dr. Eric Benedict
Principal Engineer, Product Applications
electronica Embedded Platforms Conference
Simplify Remote Nodes by Robustly Extending I2C and SPI Serial Buses Over Long Distances
Advances in sensor technology create new opportunities for remote measurements. SPI or I2C are common interfaces to the sensor device, but they are unsuitable as the field bus for connecting to the local processor. Adding a remote processor and a field bus transceiver addresses this challenge but increases the cost and size of the remote node. Different solutions for extending the length of SPI or I2C buses are available. Line drivers or amplifiers may increase the usable bus length to many meters; however, the connecting bus is still vulnerable to disturbances, voltage gradients, or noise transients which can corrupt the communication and/or damage the sensitive bus components. Serial extenders convert the SPI or I2C signals into a field bus and then back to SPI or I2C at the remote node and provide a longer, more robust and protected connection. The simplest extenders perform a 1-1 mapping of a signal line to a field bus and so require many twisted pairs. For example, extending a SPI bus requires 3× pairs for the clock and data lines and additional pairs for each remote peripheral. In most cases, this negates the benefits of the simpler node. Analog Devices’ serial extenders solve this challenge by using intelligent extenders that incorporate bus controllers and peripherals to encode the data on the field buses.
Senior Marketing Director, Automotive Power Solutions
Matrix LED Driver for Mini LED Automotive Local Dimming Displays
Displays have become a major differentiation factor for car manufacturers. Using local-dimming displays is an effective way to achieve high contrast ratio and lower power consumption while maintaining reasonable cost and higher reliability compared to OLED or micro LED displays. Using matrix LED driver with mini LEDs TFT-LCD display enables halo effect-less and cost-effective local dimming displays.
Marketing Manager, Electric Powertrain Systems
Innovations in Traction Inverters Extend Electric Vehicles Range
Even with advances in batteries and electromechanics, OEMs struggle to meet the mix of expectations on ultralow emission performance, vehicle range, and consumer affordability. Analog Devices, with cutting-edge solutions in areas including but not limited to isolation and power management as well as strategic partnerships with leading ecosystem suppliers, integrates functionality and can help OEMs meet the expectations on ultralow emission and vehicle cost. Attending this presentation will result in the growth of knowledge of system and product solutions for the traction inverter systems, also called e-drive.
Senior Manager, Product Marketing Automotive
10BASE-T1S, Supporting the Transition to Zonal Architectures and Ready for Automotive Production
The automotive industry is presently going through one of its most revolutionary periods. Car manufacturers need to provide solutions to several significant megatrends such as electrification, autonomy, and the fully connected car in a short period of time. One result of this is the OEMs’ need to radically modify their electrical and electronic architecture to support the new functionality. The industry is moving towards a common new architecture often referred to as a zonal architecture, which determines connectivity by physical location rather than function. One key enabling technology for zonal-based architectures is the new Ethernet standard 10BASE-T1S, which enables optimized connectivity to edge nodes removing the need for protocol translation required today for legacy connectivity technologies such as FlexRay and CAN. In this presentation, we will introduce the 10BASE-T1S technology and the system advantages that it brings, provide insight into the near complete specification activities to ensure smooth rollout of the technology in time for next generation vehicles, and discuss the different product offerings including Analog Devices E2B solution, which provides the most optimized edge node connectivity.
Director, Product Line Management
IIoT, AI, Machine Learning Forum
Securing Data at the Edge in Industrial Automated Control Systems
Industrial automated control systems (IACS) including critical infrastructure such as power grid, water distribution or sewage are subject to cyber-attacks daily. Since the Stuxnet days, many initiatives aimed at making industrial automated systems more secure have been launched. Among them, IEC 62443 standard is probably the one with the strongest impact on new IACS system design. One may intuitively think that the priority is to secure the decision points such as control rooms, servers, and gateways. However, this presentation will explain how important it is to secure information at the edge and how to implement security in IACS components that are often constrained in terms of computing resources or power budget.
Principal System Applications Engineer, Industrial Automation
IIoT, AI, Machine Learning Forum
Digital Transformation—How Does It Transform the Industrial Sensor Design?
Industry 4.0, smart manufacturing, and digital factory are names used to describe the evolution of manufacturing that provides higher levels of productivity, increased flexibility, and greater agility, while consuming less energy and materials for more sustainable manufacturing. One of the key strategies is to collect rich data sets from the edge of industrial automation close to the sensing and action, communicate these data sets seamlessly across the industrial operation and information networks, and then apply advanced analytics to optimize the manufacturing flows. This rich data strategy is then driving change from the discrete on/off or analog 4 mA to 20 mA loop connected edge field devices connected via technologies such as Ethernet 10BASE-T1L/APL. In this session we will discuss what are the practical implications for the edge field device design, from the overall architecture to more detailed aspects such as power, explosive safety, functional safety, and security.
Dr. Lei Poo
Director of System Architecture, E-Mobility Group
Cyber Security Forum
ISO 21434 Cybersecurity Compliance for EV Wireless Battery Management Is Essential
Wireless battery management for electric vehicles (EV) is now a reality, finally reaping the long-promised advantages of wiring harness elimination and pack simplification. These in turn reduce the vehicle weight that help extend driving range and enable automation in manufacturing that increase mechanical reliability of the pack. Going wireless is not without challenges. Technological innovations are needed to achieve wireless robustness to interference and to ensure safety. Yet the system would not be complete if system security was not considered from the beginning. After all, the threat of the wireless interface being exploited by a remote malicious attacker to gain control of a mission critical application within a vehicle is a scary proposition. Proper consideration needs to be given for cybersecurity risk management across the lifecycle of a wireless battery management system (wBMS), which starts with a threat assessment if there is none publicly available. ISO 21434 outlines a process for developing a secure product for use in automotive from concept to development to deployment and end of life. System security needs to account for all the stages in a product’s lifecycle, so that none of the lifecycle stages expose the weakest link due to unexpected behavior or vulnerabilities. Cybersecurity is a critical and urgent need that starts from holistic system design, even in systems, which end up being subsystems of bigger systems. Compliance to ISO 21434 on a process level is not enough; the product itself needs to undergo levels of validation testing and vulnerability scanning to gain the proper assurance. For a mission critical application, the highest cybersecurity assurance level (CAL 4) is necessary. This talk discusses wBMS security goals, how they are derived and developed on an ISO 21434 compliant process, and what sets a secure wBMS solution apart from others.
Senior Product Marketing Engineer, Cloud Datacenter and Communications Business Unit
Power Electronics Forum
Solving Power Design Challenges in Datacenter and Communications Applications
As the demand for data rises rapidly due to modern world technologies, 5G network infrastructures and data centers are essential in the ecosystem. These applications require higher power while the space remains limited, which makes power designs challenging. This session provides an insight into advanced power solutions, featuring patented coupled inductor technology, and explains how these solutions help address power design challenges in the data center and communications market.
Senior Manager, Energy Storage Systems and Applications
Power Electronics Forum
Energy Storage System—Needs of the Future
Energy storage today and in the future will have greater needs like enhanced digitization, greater data management, and others. Digital needs are centered on database type management of edge data from the batteries and their packs, running algorithms from this database and making decisions on these results. Other needs are the implementation of standards like UL1973, IEC61508, and UL9540A, to name but a few. All of these bring a toll on the digitization of the system but lead to greater reliability and uptime.
ADI electronica 2022 Live Demonstrations
Industrial Automation and Instrumentation Demos
Industrial technology is rapidly digitizing, combining sensing, connectivity, and data into insights to enable a new level of efficient, sustainable, and personalized manufacturing. Demonstrations featuring condition-based monitoring, advanced motion control, seamless edge-to-cloud connectivity, and efficient power management are only a sample of the ways Analog Devices’ technologies are building a more sustainable industrial future.
Discover the future of automotive technology. From audio, voice, Ethernet, and display solutions for the in-cabin environment to battery solutions for electric vehicles, a human-centric approach to innovation will deliver more immersive experiences for occupants and a more sustainable planet for future generations.
See how we are working with our customers to transform the future of healthcare into one that is digitized and decentralized, making care more accessible and affordable for all. Demonstrations showing clinical-grade wearables, in-bed vital monitoring, and fitness-based power meters are just a small showcase of the many ways Analog Devices' technologies are positively impacting people’s everyday lives.
Consumer, Communications and Other Demos
Discover how we are supporting our customers to develop ground-breaking consumer devices that help redefine the way people work, live, and engage. Our consumer wall showcases a selection of market-leading products breaking the boundaries of what’s possible and delighting customers beyond expectation.
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